{"id":34232,"date":"2026-03-15T21:23:27","date_gmt":"2026-03-15T18:23:27","guid":{"rendered":"https:\/\/social-communication.com\/?page_id=34232"},"modified":"2026-04-28T21:31:40","modified_gmt":"2026-04-28T18:31:40","slug":"introduction","status":"publish","type":"page","link":"https:\/\/social-communication.com\/en\/book1-2\/introduction\/","title":{"rendered":"\u0646\u0628\u0630\u0629 \u0639\u0646 \u0639\u0644\u0645\u0646\u064a \u0643\u064a\u0641 \u0623\u062a\u0648\u0627\u0635\u0644"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"34232\" class=\"elementor elementor-34232\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4157b52 e-con-full e-flex e-con e-parent\" data-id=\"4157b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b4516d4 e-con-full e-flex e-con e-child\" data-id=\"b4516d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa0aebe e-con-full e-grid e-con e-child\" data-id=\"fa0aebe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d3367 elementor-widget elementor-widget-heading\" data-id=\"a2d3367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0641\u0647\u0631\u0633<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69c9b50 e-flex e-con-boxed e-con e-child\" data-id=\"69c9b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f54488b elementor-widget elementor-widget-text-editor\" data-id=\"f54488b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0627\u0644\u0641\u0647\u0631\u0633 <\/strong><\/li><li><strong>\u0627\u0644\u0645\u0642\u062f\u0645\u0629 <\/strong><\/li><li><strong>\u0645\u0627 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062b\u0627\u0644\u062b<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b618e elementor-widget elementor-widget-n-accordion\" data-id=\"f8b618e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2600\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2600\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u0623\u0648\u0644: \u0627\u0644\u062a\u0648\u0627\u0635\u0644 <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2600\" class=\"elementor-element elementor-element-da0cfac e-con-full e-flex e-con e-child\" data-id=\"da0cfac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2600\" class=\"elementor-element elementor-element-7a65ad2 e-flex e-con-boxed e-con e-child\" data-id=\"7a65ad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b58b0e elementor-widget elementor-widget-text-editor\" data-id=\"3b58b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch1\/1-2\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/strong><\/a><\/li><li><strong><a href=\"https:\/\/social-communication.com\/book1-2\/ch1\/2-2\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0634\u062a\u0631\u0643<\/a> <\/strong><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch1\/3-2\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 <\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32393c8 elementor-widget elementor-widget-n-accordion\" data-id=\"32393c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5260\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-5260\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u062b\u0627\u0646\u064a: \u0636\u0639\u0641 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5260\" class=\"elementor-element elementor-element-78d45a7 e-con-full e-flex e-con e-child\" data-id=\"78d45a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5260\" class=\"elementor-element elementor-element-ec5efb3 e-flex e-con-boxed e-con e-child\" data-id=\"ec5efb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d21de2b elementor-widget elementor-widget-text-editor\" data-id=\"d21de2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u0645\u0641\u0627\u0647\u064a\u0645 \u062e\u0627\u0637\u0626\u0629 \u0639\u0646 \u0636\u0639\u0641 \u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/strong><\/li><li><strong>\u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0636\u0639\u0641 \u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/strong><\/li><li><strong>\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062d\u0633\u064a\u0629<\/strong><\/li><li><strong>\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e021e elementor-widget elementor-widget-n-accordion\" data-id=\"90e021e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1510\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1510\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u062a\u0641\u0627\u0639\u0644  <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1510\" class=\"elementor-element elementor-element-aeb73d2 e-con-full e-flex e-con e-child\" data-id=\"aeb73d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1510\" class=\"elementor-element elementor-element-3801880 e-flex e-con-boxed e-con e-child\" data-id=\"3801880\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9b3fb elementor-widget elementor-widget-text-editor\" data-id=\"ea9b3fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch3\/3-1-%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d9%81%d8%a7%d8%b9%d9%84\/\" target=\"_blank\" rel=\"noopener\">\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/a><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch5\/5-2-%d9%83%d9%8a%d9%81-%d8%a3%d8%aa%d8%ad%d8%af%d8%ab-%d9%85%d8%b9-%d8%b7%d9%81%d9%84%d9%8a\/\" target=\"_blank\" rel=\"noopener\">\u0643\u064a\u0641 \u0623\u062a\u062d\u062f\u062b \u0645\u0639 \u0637\u0641\u0644\u064a<\/a><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch3\/3-2-%d9%83%d9%8a%d9%81-%d8%a3%d8%af%d8%ae%d9%84-%d8%b9%d8%a7%d9%84%d9%85-%d8%b7%d9%81%d9%84%d9%8a\/\" target=\"_blank\" rel=\"noopener\">\u0643\u064a\u0641 \u0623\u062f\u062e\u0644 \u0639\u0627\u0644\u0645 \u0637\u0641\u0644\u064a<\/a><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch3\/3-3-%d8%a7%d9%84%d8%a3%d9%86%d8%a7%d8%b4%d9%8a%d8%af\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0623\u0646\u0627\u0634\u064a\u062f<\/a><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch3\/3-4-%d8%a7%d9%84%d8%b5%d9%88%d8%b1\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0635\u0648\u0631<\/a><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch3\/3-5-%d8%a7%d9%84%d8%a5%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d9%88%d8%b5%d9%81%d9%8a%d8%a9\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0731427 elementor-widget elementor-widget-n-accordion\" data-id=\"0731427\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7540\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-7540\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u0631\u0627\u0628\u0639: \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7540\" class=\"elementor-element elementor-element-7704ec6 e-con-full e-flex e-con e-child\" data-id=\"7704ec6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7540\" class=\"elementor-element elementor-element-5a8dcc1 e-flex e-con-boxed e-con e-child\" data-id=\"5a8dcc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab5eb7 elementor-widget elementor-widget-text-editor\" data-id=\"1ab5eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><a href=\"https:\/\/social-communication.com\/book1-2\/ch4\/4-1-%d9%81%d9%87%d9%85-%d8%a7%d9%84%d9%84%d8%ba%d8%a9\/\" target=\"_blank\" rel=\"noopener\">\u0641\u0647\u0645 \u0627\u0644\u0644\u063a\u0629<\/a> <\/strong><\/li><li><strong><a href=\"https:\/\/social-communication.com\/book1-2\/ch4\/4-2-%d8%a7%d9%84%d8%b7%d9%84%d8%a8-%d9%88%d8%a7%d9%84%d8%aa%d8%b9%d8%a8%d9%8a%d8%b1\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0637\u0644\u0628 \u0648\u0627\u0644\u062a\u0639\u0628\u064a\u0631<\/a> <\/strong><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch4\/4-3-%d8%a7%d9%84%d8%aa%d9%82%d9%84%d9%8a%d8%af\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u0644\u062a\u0642\u0644\u064a\u062f<\/strong><\/a><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch4\/4-4-%d8%a7%d9%84%d9%84%d8%b9%d8%a8\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u0644\u0644\u0639\u0628<\/strong><\/a><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch4\/4-5-%d8%a7%d9%84%d9%84%d8%b9%d8%a8-%d9%85%d8%b9-%d8%a7%d9%84%d8%a3%d8%b7%d9%81%d8%a7%d9%84\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u0644\u0644\u0639\u0628 \u0645\u0639 \u0627\u0644\u0623\u0637\u0641\u0627\u0644<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f55ef elementor-widget elementor-widget-n-accordion\" data-id=\"21f55ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3560\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-3560\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u062e\u0627\u0645\u0633: \u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u0646\u0637\u0642  <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3560\" class=\"elementor-element elementor-element-14acf90 e-con-full e-flex e-con e-child\" data-id=\"14acf90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3560\" class=\"elementor-element elementor-element-52c966c e-flex e-con-boxed e-con e-child\" data-id=\"52c966c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f62d0 elementor-widget elementor-widget-text-editor\" data-id=\"c3f62d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch5\/5-1-%d9%85%d9%87%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d9%84%d8%ba%d8%a9-%d9%88%d8%a7%d9%84%d9%86%d8%b7%d9%82\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u063a\u0629 \u0648\u0627\u0644\u0646\u0637\u0642<\/strong><\/a><\/li><li><strong><a href=\"https:\/\/social-communication.com\/book1-2\/ch5\/5-3-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d9%85%d9%81%d8%a7%d9%87%d9%8a%d9%85-%d8%a7%d9%84%d9%84%d8%ba%d9%88%d9%8a%d8%a9\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0644\u063a\u0648\u064a\u0629<\/a> <\/strong><\/li><li><a href=\"https:\/\/social-communication.com\/book1-2\/ch5\/5-4-%d9%85%d9%87%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%b7%d9%82\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0637\u0642<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bde92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"03bde92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df3083b e-flex e-con-boxed e-con e-parent\" data-id=\"df3083b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-897d0d8 e-con-full e-flex e-con e-child\" data-id=\"897d0d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a0c0875 e-con-full e-flex e-con e-child\" data-id=\"a0c0875\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33b036f e-grid e-con-full e-con e-child\" data-id=\"33b036f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d66ecc7 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d66ecc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\u0639\u0627\u0631\u0636 \u0627\u0644\u0635\u0648\u0631\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/social-communication.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-002733.png?fit=257%2C300&amp;ssl=1\" alt=\"Screenshot 2025-10-13 002733\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/social-communication.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-003109.png?fit=300%2C172&amp;ssl=1\" alt=\"Screenshot 2025-10-13 003109\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/social-communication.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-11-192907.png?fit=286%2C300&amp;ssl=1\" alt=\"Screenshot 2025-10-11 192907\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/social-communication.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-11-201313.png?fit=252%2C300&amp;ssl=1\" alt=\"Screenshot 2025-10-11 201313\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/social-communication.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-11-192551.png?fit=300%2C243&amp;ssl=1\" alt=\"Screenshot 2025-10-11 192551\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/social-communication.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-210435.png?fit=257%2C300&amp;ssl=1\" alt=\"Screenshot 2025-09-26 210435\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3bc89 elementor-widget elementor-widget-heading\" data-id=\"fd3bc89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0645\u0642\u062f\u0645\u0629 <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a5d4e elementor-widget elementor-widget-text-editor\" data-id=\"05a5d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u064a\u0643\u062a\u0633\u0628 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0637\u0642 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0627\u0644\u0641\u0637\u0631\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0628\u0639\u0636\u0647\u0645 \u0642\u062f \u064a\u0648\u0627\u062c\u0647 \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0623\u0648 \u062a\u0623\u062e\u0631\u064b\u0627 \u0641\u064a \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0644\u063a\u0629\u060c \u0645\u0645\u0627 \u064a\u062b\u064a\u0631 \u0642\u0644\u0642 \u0627\u0644\u0623\u0647\u0644 \u0648\u064a\u062f\u0641\u0639\u0647\u0645 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0637\u0631\u0642 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645. \u0641\u0628\u0639\u0636 \u0627\u0644\u0623\u0647\u0644 \u064a\u0644\u062c\u0624\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0622\u062e\u0631\u0648\u0646 \u064a\u0633\u0623\u0644\u0648\u0646 \u0645\u0646 \u062d\u0648\u0644\u0647\u0645\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062e\u062a\u0627\u0631 \u0628\u0639\u0636\u0647\u0645 \u0625\u0644\u062d\u0627\u0642 \u0637\u0641\u0644\u0647\u0645 \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u062a\u062e\u0627\u0637\u0628\u060c \u0625\u0644\u0627 \u0623\u0646 \u0644\u0627 \u0634\u064a\u0621 \u064a\u0636\u0627\u0647\u064a \u0641\u0627\u0639\u0644\u064a\u0629 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data-id=\"486324c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0644\u0645\u0627 \u0645\u062d\u0645\u062f \u0627\u0644\u0639\u0648\u0647\u0644\u064a <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0641\u0647\u0631\u0633 \u0627\u0644\u0641\u0647\u0631\u0633 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0645\u0627 \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u062b\u0627\u0644\u062b \u0627\u0644\u0628\u0627\u0628 \u0627\u0644\u0623\u0648\u0644: \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0645\u0631\u0627\u062d\u0644 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